HP Case Analysis

Summarize1.0 Company profileNowadays, HP was the largest computer and pressman industry in the world, and HP also was a attracter in the printing machine supply business. HP has five general categories: data central processor Products, assistant & deoxyadenosine monophosphate; Support; Test & amp; Measurement Products & Service; Medical electronic Equipment & Service; electronic Components; and Chemical Analysis & Service. (Re: D.Prescott, 2000)1.1 Case AnalysisHP was contemplating the increasing master of eCommerce. Last time HP had transformed to B2B Company, They make the exceedingly success luxurianty and also emerged stronger. Today challenge is move to jog radical printing machines directly to consumers via this new e- add. But if make much(prenominal) a move, HP wondered which products to sell online at what prices, and how to communicate this scheme to post partners with by damaging the existing distribution structure. 1.2 Market environmentHP was a leader in the print industry. HP was contributed $5 jillion to its total gross bargains of $42.9 billion in 1997. When entered in the mod Economic Age, in the marketing all hot new technology, printer prices lastly came down which resulted in lower horse growth pass judgment for printer manufacturers. And the emerging trend in printer usage. mavin such trend was the ?distribute-then print? poseur for information lam within companies. These models enabled a document created in one side to be distributed electronically users in multiplex locations, where it would be printed out individually. According above, we would be finding in the today?s business environment, Technology is core of company, Customers involve high flavor and high technology product. 1.3 HP Channel of DistributionHP sold printer to consumer through seven channel types:?Computer Product Superstores. It carried a broad and deep assortment of PCs, peripherals, and computer-related product. ?Consumer El ectronic Superstores. It worked on commissio! n, tended to incite customers to buy more expensive products. ? note Product Superstores. The sale of... If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay