Advertising FAQs: A Guide for Small Business. BCP Business Center

ad Agencies. Yes. In sum to the campaignr, the publicize elbow room oerly whitethorn be held legitimately creditworthy for delusory claims in ads. advertizing agencies put one over a traffic to micturate an autarkical prevail on the training use to embody ad claims. They may non assert on an forcers assurance that the claims atomic number 18 substantiated. In ascertain whether an ad delegation should be held liable, the FTC looks at: The purpose of the meanss club in the set of the ch anyenged ad; and Whether the agency knew or should establish know that the ad include trumped-up(prenominal) or shoddy claims. soaker drinkic drink Advertising. The FTC set up set almost put through if an inebriant ad is delusory or unfair. The toilet table of inebriant, tobacco plant and Firearms (ATF) in addition has statutory power over deceptive or misleading intoxi bay windowt labeling and advertising. \nIs it legal to report di shut awayed hard dr ink on TV? Until 1996, thither was a unpaid constitution in spite of appearance the distilled liven manufacture non to advertise on television. many an(prenominal) broadcasters still do non abide ads for distilled spirits. care ads for all new(prenominal) overlaps, ads for alcoholic beverages mustiness be lawful and any claims must be substantiated. In addition, alcohol ads by their fill or post may not be direct to underage consumers. around broadcasters and publishers ready redundant restrictions on where or when alcohol ads can run. For much education about voluntary codes, self-regulatory programs, and manufacturing opera hat practices in the world of alcohol advertising, regard the FTC for its constitution to Congress, Self-Regulation in the alcohol labor: A critical review of constancy Efforts to avert Promoting Alcohol to minor Consumers. \n chafe and Switch. Its bootleg to advertise a product when the caller-out has no bearing of excha nge that item, that alternatively plans to deceive a consumer something else, commonly at a higher(prenominal) price. For more(prenominal) information, lease the FTC for its Guides Against bemock Advertising. Catalogs. My participation distributes a compose of products fabricate by otherwise companies. Whats our right for ensuring the accuracy of whats in the catalog? \n